Opportunities arrive from everywhere
Referrals, website inquiries, partners, and past clients rarely enter through one clean channel.
Built for General Contractors
The CRM + predictive dialer for general contractors.
Turn referrals, bid invitations, and project inquiries into a disciplined pipeline—with every call, stakeholder, estimate, and next step visible.
✓ CRM + dialer together✓ Direct founder onboarding✓ Consent context built in
S STRATON / GENERAL CONTRACTORS
WORKSPACE READY
Priority queue
Next best actionCalling workspace
01
Referral — qualifyNew lead · review now
READY02
Site visit scheduledNext action assigned
QUEUED03
Proposal decisionFollow-up queue
QUEUEDDialer
Ready
Contact record + script in view
⌕●⋯
The work is not the problem.
The handoffs are.
General Contractors teams do not need another disconnected tab. They need a system that makes the next call, next message, and next decision obvious.
Long sales cycles lose momentum
Site visits, scope questions, and proposal revisions make consistent follow-up harder.
Multiple stakeholders blur ownership
A project may involve an owner, designer, manager, and subcontractor before anyone says yes.
The pipeline lives in personal notes
Managers cannot coach or forecast when the next action exists only in someone’s head.
One connected motion
From first signal to the next right action.
Straton brings capture, calling, follow-up, reporting, and consent context into the same operator workspace.
Create one opportunity record
Capture the source, project type, stakeholders, notes, and owner from the first conversation.
Qualify before the handoff
Use clear stages and tasks to decide which inquiries deserve estimating and site time.
Keep the proposal active
Coordinate follow-up across phone, SMS, and email without losing the project context.
Review the real pipeline
See stalled opportunities, upcoming tasks, communication history, and call outcomes in one view.
Configured around general contractors, not a generic demo account.
Start with the workflow your team already uses, then remove the gaps that slow response and hide ownership.
Multi-contact opportunity view
Keep the people and communication around a project organized instead of flattening everything into one name.
Custom project stages
Shape the pipeline around qualification, site visit, estimating, proposal, revision, and decision.
Past-client reactivation
Segment completed clients and dormant opportunities for deliberate relationship follow-up.
Task + communication timeline
Make the promised next action visible to the whole team.
Custom reporting
Build manager views around stages, sources, activity, and outcomes relevant to your sales motion.
Guided migration
Bring over contacts, tags, lead sources, notes, and stages with direct setup help.
The one real client story
“
Our experience with them has been excellent from the very beginning. The dialer itself is incredibly powerful, and the comprehensive reporting system is one of its strongest features.
April also highlights personalized reports, patient explanations, and support that continued after her independent sales team went live.
April RoseSBC Telemarketing Manager — Independent sales team
Founding-customer advantage: direct access to the builder, white-glove workflow mapping, and hands-on launch support.
General Contractors FAQ
Questions worth asking before you switch.
Straton is presented here as the front-end revenue system: lead capture, CRM, calling, follow-up, and reporting. Your construction project-management platform can remain downstream.
The workflow can be configured to keep contact relationships and notes around the same project context.
Yes. Distinct sources, tags, stages, owners, and sequences can keep those motions clear.
Existing contacts can be segmented into focused outreach lists and worked from the integrated dialer.
Yes. The founding-customer model includes direct, hands-on onboarding with the builder.
Bring the messy version.
We’ll map the better one.
Show us how leads arrive, who calls, what follow-up looks like, and where the handoff breaks for your general contractor.