Lead spikes overwhelm the office
Storm demand creates volume exactly when fast qualification and routing matter most.
Built for Roofers
The CRM + predictive dialer for roofing companies.
Respond to fresh storm and referral leads, organize inspection follow-up, and keep every estimate conversation moving without losing the customer history.
✓ CRM + dialer together✓ Direct founder onboarding✓ Consent context built in
S STRATON / ROOFERS
WORKSPACE READY
Priority queue
Next best actionCalling workspace
01
Storm lead — newNew lead · review now
READY02
Inspection completedNext action assigned
QUEUED03
Proposal follow-upFollow-up queue
QUEUEDDialer
Ready
Contact record + script in view
⌕●⋯
The work is not the problem.
The handoffs are.
Roofers teams do not need another disconnected tab. They need a system that makes the next call, next message, and next decision obvious.
Inspections do not become follow-up
A completed visit without a defined next action turns into an avoidable cold lead.
Canvassing and inbound stay separate
When sources live in different sheets, the team cannot see one complete prospect history.
Calling compliance becomes an afterthought
Outbound activity needs consent context and do-not-call handling before volume increases.
One connected motion
From first signal to the next right action.
Straton brings capture, calling, follow-up, reporting, and consent context into the same operator workspace.
Capture every source
Bring web, referral, canvassing, and imported campaign contacts into one lead queue.
Qualify and route quickly
Assign by territory, work type, or lead status, then call from the shared workspace.
Stay on the proposal
Coordinate calls, texts, emails, and tasks after inspections and estimates.
Know what moved
Track outcomes, stage changes, source context, and consent evidence at the contact level.
Configured around roofers, not a generic demo account.
Start with the workflow your team already uses, then remove the gaps that slow response and hide ownership.
Storm-response queues
Create a clean intake path for surges without mixing every inquiry into one flat list.
Inspection follow-up
Move completed inspections into a visible sequence instead of relying on individual memory.
Territory segmentation
Organize prospects around area, campaign, source, or service type.
Power + predictive dialer
Work reactivation, canvassing, and proposal lists with the customer record beside the call.
Call disposition reporting
See how attempts, connects, outcomes, and pipeline movement relate.
Consent-aware outreach
Keep source details, consent proof, and internal do-not-call rules in context.
The one real client story
“
Our experience with them has been excellent from the very beginning. The dialer itself is incredibly powerful, and the comprehensive reporting system is one of its strongest features.
April also highlights personalized reports, patient explanations, and support that continued after her independent sales team went live.
April RoseSBC Telemarketing Manager — Independent sales team
Founding-customer advantage: direct access to the builder, white-glove workflow mapping, and hands-on launch support.
Roofers FAQ
Questions worth asking before you switch.
The workflow is designed to separate, route, and work lists in a shared system. The right setup depends on team size and calling strategy, which is mapped during onboarding.
Yes. Sources, tags, pipelines, owners, and follow-up rules can reflect how each lead entered.
That is a central workflow: the inspection stage can produce a clear next action across call, SMS, email, or task.
This page positions Straton as the CRM and communication layer. Existing estimating tools can stay in the process if they remain the best fit.
Founding customers get direct access to the builder for lead import, stages, campaign setup, and reporting design.
Bring the messy version.
We’ll map the better one.
Show us how leads arrive, who calls, what follow-up looks like, and where the handoff breaks for your roofing company.