Urgent calls wait in a general inbox
A burst pipe and a routine inquiry should not sit in the same unranked list.
Built for Plumbers
The CRM + predictive dialer for plumbing companies.
Answer urgent calls faster, keep estimates from going cold, and bring every text, call, note, and consent record into one customer workflow.
✓ CRM + dialer together✓ Direct founder onboarding✓ Consent context built in
S STRATON / PLUMBERS
WORKSPACE READY
Priority queue
Next best actionCalling workspace
01
Emergency repair requestNew lead · review now
READY02
Water heater estimateNext action assigned
QUEUED03
Maintenance follow-upFollow-up queue
QUEUEDDialer
Ready
Contact record + script in view
⌕●⋯
The work is not the problem.
The handoffs are.
Plumbers teams do not need another disconnected tab. They need a system that makes the next call, next message, and next decision obvious.
Quotes go quiet after the visit
Good estimates stall when the next call or text depends on someone remembering.
Repeat customers look unfamiliar
Scattered records hide prior conversations, properties, and service context.
Campaign records are incomplete
Outbound lists need clear source details, consent proof, and do-not-call controls in the same workflow.
One connected motion
From first signal to the next right action.
Straton brings capture, calling, follow-up, reporting, and consent context into the same operator workspace.
Capture the job opportunity
Web forms, inbound messages, and imported contacts become visible records with a source and an owner.
Prioritize the next call
Route emergencies and high-intent estimates first; keep lower-urgency nurture from disappearing.
Follow up across channels
Call, text, and email from one timeline so office staff can see the last touch and the next step.
Close the record cleanly
Store dispositions, notes, recordings, pipeline stages, and consent evidence together.
Configured around plumbers, not a generic demo account.
Start with the workflow your team already uses, then remove the gaps that slow response and hide ownership.
Emergency lead routing
Give urgent service requests a distinct path so they do not blend into general marketing inquiries.
Estimate recovery queues
Create a focused list for open estimates and move through it from the integrated dialer.
Property-aware history
Keep communication and notes together so repeat callers do not have to restart the story.
Multi-channel follow-up
Coordinate calls, SMS, and email without asking the team to copy updates between tools.
Campaign segmentation
Organize lists around services such as drains, water heaters, repipes, or maintenance.
Calling safeguards
Support calling-window controls, internal do-not-call rules, and consent records tied to the lead.
The one real client story
“
Our experience with them has been excellent from the very beginning. The dialer itself is incredibly powerful, and the comprehensive reporting system is one of its strongest features.
April also highlights personalized reports, patient explanations, and support that continued after her independent sales team went live.
April RoseSBC Telemarketing Manager — Independent sales team
Founding-customer advantage: direct access to the builder, white-glove workflow mapping, and hands-on launch support.
Plumbers FAQ
Questions worth asking before you switch.
The page is built around sales follow-up, calling, CRM, and consent proof. Straton can complement or absorb parts of a service workflow, but a rollout should map the tools your dispatch and technicians already rely on.
Yes. Different queues, tags, owners, and automations can keep immediate service demand distinct from longer-cycle sales work.
Your team can use SMS follow-up from the same customer record, subject to the consent and messaging rules that apply to your operation.
That is a core use case: build a list, set the calling workflow, and keep every outcome visible in the record.
Founding customers get direct access to the builder for hands-on field mapping, stages, lead import, and launch support.
Bring the messy version.
We’ll map the better one.
Show us how leads arrive, who calls, what follow-up looks like, and where the handoff breaks for your plumbing company.